The Public health responsibility deal was a deal agreed in 2011 between government and industry designed to achieve reductions in alcohol abuse, obesity and other public health problems. On 27th june I initiated a debate to get an update from the government on the results achieved and plans for the future.

I emphasized however that I am in favour of voluntary action where this was seen to be effective.

“I know I am not alone in preferring to see 

voluntary action initially rather than increased 
regulation unless the former is shown to have failed. It is far too purist a line to say that industry should not be involved in public health initiatives.”

http://www.publications.parliament.uk/pa/ld201314/ldhansrd/text/130627-gc0001.htm#13062764000170